Product Strategy that
Pays for Itself.

While other consultants give advice, I deliver results. Specialising in product strategy, GTM execution and growth optimisation for ambitious startups and SMEs.

My clients typically see measurable impact within 60 days because I focus on the 20% of product decisions that drive 80% of business outcomes.

Let's Start a Conversation Discover My Approach

Trusted to Deliver Results

35x Pipeline Growth Achieved
£20M+ Investment Decisions Led
£1M+ Value Created Together
10+ Years Strategic Impact

What Sets My Product Strategy Apart

Strategy, execution and growth - integrated for lasting business impact

Commercial Strategy

I don't build feature roadmaps - I build revenue engines. Every decision ties directly to business outcomes and customer demand, so your product investments generate real competitive advantage.

Collaborative Alignment

Strategy without execution is just expensive planning. I bring your team on the journey, working alongside them to implement decisions, remove blockers, and maintain momentum from day one through to measurable results.

Measurable Growth

You won't achieve what you can't see. I establish clear metrics, build feedback loops, and create systems that deliver consistent, predictable business impact long after our engagement ends.

My Approach to Collaborative Leadership

"Real transformation starts with trust. I lead by listening first, understanding the unique pressures your team faces, and building genuine partnerships that make complex change feel achievable. When people feel heard and supported, they don't just execute strategy - they own it."

Ready to Solve Your Product Challenges?

I'd love to understand your story and explore how we might work together to create change that truly resonates. Let's start with a conversation.

Let's Have a Conversation

What Leaders Are Saying

Trusted by executives who've experienced transformational results

Sandy's engagement prevented our biggest customer churning

"Working with Sandy transformed our approach to product development. She brought invaluable customer insight that had previously been missing and helped us prioritise our roadmap based on real revenue potential. Her ability to engage confidently at all levels of the business, from frontline teams to board members, made her particularly effective in aligning stakeholders and driving momentum. Her direct engagement with customers was exceptional, and both our teams and clients genuinely enjoyed working with her. This approach was instrumental in securing our largest Modern Work deal in years and played a critical role in retaining our biggest customer. Her commercial focus and strategic thinking made all the difference."

Tony Healy, CITO
Six Degrees

£900K pipeline from security product strategy

"Sandy helped us turn our security expertise into a viable product offering. Her GTM strategy generated £900K in new pipeline opportunities while helping us achieve product-market fit faster than any of our previous launches. Her understanding of both security requirements and customer buying behaviour was exactly what we needed to break into new markets."

Mike Smith, Founder & CISO
Cyber Context

A pleasure to work with and incredibly effective

"Sandy’s biggest strength is quickly establishing rapport across various stakeholders, combined with her previous marketing experience, making her a well-rounded product professional. Sandy’s upbeat and energetic approach makes her a pleasure to work with and a valuable asset within a team."

Pierre Knouwds, Head of Product Management
Legal & General

Sandy successfully tackles everything we throw at her

"I’ve been lucky enough to work with Sandy at two different organisations and I’ve seen her successfully tackle everything from product portfolios to marketing campaigns to creating solutions from the ground up. It takes a unique skillset to understand the capabilities and USP of diverse engineering teams and develop these into successful market propositions. It also takes advanced collaboration skills to make the attitudes and mindsets of people all over a business work together - technical or commercial and everything in between. But time and again I’ve seen Sandy accomplish this with incredible leadership skills and empathy. If you’re lucky enough to work on a project with Sandy, she’ll bring her unique skill set and infectious enthusiasm to your team, and she’ll also be the smartest person in the room."

Tim Berry, Director EMEA Cloud and AI Partnerships
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Let's Have a Conversation

This is your first step. Find a time that's convenient and book a consultation to explore how we can work together.

I'm Ready, Let's Do This!